How to Price Your Home For Today’s Market (And Any Market, Really) - The Wall Street Journal

“There are three basic pricing strategies: at, below, or above perceived market value,” says Mihal Gartenberg, a broker at Coldwell Banker Warburg. “The strategy that leads to the most showings, fastest close, and ability to close above ask is pricing below perceived market value.”

If it's under $1 million, she suggests pricing about $25,000 lower than the perceived market value, while higher price points round down $50,000 to $100,000.

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